Marketing Director

Company: Cella
Location: Baltimore
Posted on: July 3, 2025

Job Description:

Location: Baltimore, MarylandJob Type: PermanentCompensation Range: $90,000 - 100,000 per yearA growing and innovative law firm is seeking a Data-Driven Marketing Director to lead its marketing strategy and execution. This high-impact role requires a seasoned leader to develop and implement a comprehensive 5-year marketing vision, focusing on increasing brand presence, driving client acquisition, and optimizing ROI. The ideal candidate will have a strong command of analytics, digital platforms, and budget management, with a proven track record of generating qualified leads and achieving growth targets in the legal or professional services sector. This position offers competitive compensation, including performance-based commissions tied to brand growth, ROI improvements, and cost-efficient campaign management.Benefits include but are not limited to:MedicalVisionDentalUnlimited PTOLife Insurance401k Responsibilities:Develop and execute a comprehensive marketing strategy to boost lead generation, enhance brand visibility, and improve client retention.Manage a substantial marketing budget ($300,000 - $500,000) across various channels, including SEO, PPC, social media, and local advertising, with a focus on personal injury, criminal defense, divorce, and custody client acquisition.Conduct market research to identify client demographics and analyze competitive positioning.Oversee technical SEO initiatives, website audits, and collaborate with web developers to improve search rankings, conversion rates, site architecture, speed, and mobile responsiveness.Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and social media.Create engaging content for blogs, landing pages, and email campaigns to attract and convert prospective clients.Monitor campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights for continuous improvement.Identify, vet, and manage relationships with external vendors (e.g., SEO specialists, PPC consultants, content creators), ensuring timely delivery and evaluating performance based on key metrics.Negotiate contracts and manage vendor budgets to maximize ROI.Build and manage the firm's online reputation through client testimonials, reviews, and community outreach.Coordinate sponsorships, community events, and partnerships that align with the firm's brand and values.Oversee social media strategy to enhance engagement with local audiences.Track key performance indicators (KPIs) such as cost per lead, conversion rates, and ROI across all marketing channels.Provide regular performance reports to leadership, highlighting successes, challenges, and strategic recommendations.Utilize data analytics to refine marketing strategies and ensure alignment with business objectives.Qualifications:Develop and execute a comprehensive marketing strategy to boost lead generation, enhance brand visibility, and improve client retention.Manage a substantial marketing budget ($300,000 - $500,000) across various channels, including SEO, PPC, social media, and local advertising, with a focus on personal injury, criminal defense, divorce, and custody client acquisition.Conduct market research to identify client demographics and analyze competitive positioning.Oversee technical SEO initiatives, website audits, and collaborate with web developers to improve search rankings, conversion rates, site architecture, speed, and mobile responsiveness.Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and social media.Create engaging content for blogs, landing pages, and email campaigns to attract and convert prospective clients.Monitor campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights for continuous improvement.Identify, vet, and manage relationships with external vendors (e.g., SEO specialists, PPC consultants, content creators), ensuring timely delivery and evaluating performance based on key metrics.Negotiate contracts and manage vendor budgets to maximize ROI.Build and manage the firm's online reputation through client testimonials, reviews, and community outreach.Coordinate sponsorships, community events, and partnerships that align with the firm's brand and values.Oversee social media strategy to enhance engagement with local audiences.Track key performance indicators (KPIs) such as cost per lead, conversion rates, and ROI across all marketing channels.Provide regular performance reports to leadership, highlighting successes, challenges, and strategic recommendations.Utilize data analytics to refine marketing strategies and ensure alignment with business objectives.Skills:Strategic Marketing Leadership: 5-7 years of experience in strategic marketing leadership, preferably within the legal or professional services industry.Budget Management: Proven success managing a $300,000 - $500,000 marketing budget with a focus on qualified lead generation and ROI improvement.Digital Marketing Expertise: Expert-level knowledge in technical SEO, Google Ads, social media advertising, and content marketing.Analytics Proficiency: Strong command of analytics tools such as Google Analytics, SEMrush, and Ahrefs, with an analytical mindset for data-driven decision-making.Vendor Management: Extensive experience in identifying, selecting, evaluating, and managing external marketing vendors.Content Creation: Ability to create engaging content for various digital platforms.Project Management: Excellent project management and organizational skills, capable of managing multiple campaigns simultaneously.Communication Skills: Exceptional written and verbal communication skills.Collaboration: A team player mindset with the ability to give and receive constructive feedback.Legal Marketing Knowledge Familiarity with legal marketing compliance guidelines and ethics, particularly in family law, personal injury, and criminal defense.CRM Tools (Preferred): Experience with client relationship management (CRM) tools tailored to law firms (e.g., Clio, Lawmatics).Certifications (Preferred): Certifications in Google Analytics, Google Ads, or HubSpot.JOBID: 1092786 LI-CELLALI-KD1PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Director, Location:Baltimore, MD-21230

Keywords: Cella, Burke , Marketing Director, PR / Public Relations , Baltimore, Virginia