Paid Search Manager - Remote Opportunity

Company: Custom Ink , LLC
Location: Burke
Posted on: November 22, 2022

Job Description:

How you'll make a difference:As the Paid Search Manager, you'll help to drive Custom Ink's world-class Paid Search function as well as the processes and data streams that power high performance and maximize profitable spend. You'll partner with our marketing team and the business at large by informing strategy while diving in with excitement, curiosity, and technical expertise to execute, tinker, and fix where needed. As a - Paid Search expert, you'll get to research, innovate, suggest, test, and utilize the latest and greatest approaches and tools in the space. By partnering across the business and with outside agencies you'll have the opportunity to amplify successes and results for all involved. -What you'll do:As a Paid Search Manager, you will co-own the paid search mission: To Find Customers and Drive Cash Flow. You will make paid search's lifetime per-share cash flow contribution go so far up-and-to-the-right that we will have to periodically adjust the y-axis. Swim in paid search data and Custom Ink business data and creatively piece together where the big opportunities lie. - You will focus on:

• Delivering annual increase in lifetime cash flow through high-performing paid campaigns
• Be a Business Owner of Google technology partnerships to assist in that increase
• Develop and maintain effective partnership with internal/external agency team
• Own next level Reporting & Analytics to include daily and weekly account monitoring, robust data analysis to quickly identify the largest opportunities as well as least efficient tactics
• Be an essential Contributor to the OBLT and Marketing teams
• Elevating and influencing the impact with key partners (Finance, Tech, Analytics)
• Build and maintain strong partnerships on cross-functional projects to expand and scale our capabilities, improving performance, and test initiativesHow you'll be measured:At Custom Ink, we are obsessed with data, metrics, targets, and achieving results. In this role, some key measures will be:
  • Using Business & Financial Acumen to show personal accountability for capital allocation
  • The ability to identify, assess and propose outcomes to increase cash flow
  • Using your Paid Search technical expertise & thought leadership to understand the space and competition and by marrying site architecture with campaign structures to maximize business
  • Using your Data-driven Mindset to build, - analyze and organize large sets of data to drive decision makingWhat we're looking for:This is an exciting opportunity to be part of our awesome Marketing team and to contribute to a values driven business with ambitious plans to grow rapidly. With that, we've set our sights high: -
    • 3-5 years of success in Marketing with a strong track record and technical knowledge of Paid Search latest practices
    • Demonstrated success within similar B2C and/or omnichannel businesses (including Ecommerce is helpful)
    • Obvious and insatiable curiosity and learning agility
    • Proven agility to move between simultaneous projects, challenges, and priorities
    • High Math IQ
    • Google SA360 experience preferred
    • SQL, Python, R experience preferred
    • Track record of success with PPC testing, bid management tools, spreadsheet modeling, and Google Analytics certification are highly desired
    • A head for business and a heart for peopleIn addition, you must share our company values--practicing the Golden Rule, taking Ownership, and driving and embracing Innovation.Please submit a letter of interest with your application.CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click .Read about our commitment to the safety of our team members during COVID-19 .

Keywords: Custom Ink , LLC, Burke , Paid Search Manager - Remote Opportunity, Executive , Burke, Virginia