Digital Marketing Manager - Hybrid
Company: Wills Group
Location: Burke
Posted on: July 30, 2022
|
|
|
Job Description:
Digital Marketing Manager - Hybrid
The Wills Group, 102 Centennial St, La Plata, Maryland, United
States of America
Req #270
Tuesday, July 5, 2022
Have you heard? The Wills Group is Great Place to Work
Certified---! We're proud of this achievement and our people who
make greatness happen. Want to join a company that puts its people
first? The Wills Group is seeking a Manager of Web & Digital
Marketing to join our team!
-
Job Purpose and Function
The Digital Marketing Manager will be responsible for executing
website, mobile and email marketing strategies intended to drive
engagement, traffic, and revenue for Wills Group Retail Marketing
brands: fuel, convenience, and car wash. With a customer-centric
approach, this position will be responsible for developing and
executing the CRM communication for loyalty launch. The manager
will also lead content strategy; write/post copy for websites
pages, recommend data-driven template and navigation updates;
leverage SEO and paid advertising and assist business content
owners with information architect design and content strategy to
maximize marketing effectiveness.
The Digital Marketing Manager will develop and execute the strategy
for all brands' email/ SMS marketing activities including designing
and managing email marketing campaigns, and email personalization,
testing, and measurement. The Digital Marketing Manager will be a
self-starter with strategic and tactical capabilities and
experience working with both creative and technology teams. The
Digital Marketing Manager will convert website analysis into
compelling insights and actionable recommendations.
-
-
Key Accountabilities (How You'll Make an Impact)
-
Required Qualifications and Skills (What We're Looking For)
business, marketing and/or communications.
preferred; ability to demonstrate strong project management skills
required.
-
Required Experience (What You Bring to the Table)
using Salesforce Marketing Cloud tools.
-
Required Competencies
-
Environmental & Physical Requirements
-
Why You Should Join Wills Group
We are a $1.5 billion company headquartered in La Plata, Maryland
(an easy 45-minute reverse commute from DC) with nearly 300 retail
locations across the Mid-Atlantic region, including Dash In, Splash
In ECO Car Wash, and SMO Motor Fuels. A family-owned company since
1926, our passion areas are in convenience retailing, fuels
marketing, and commercial real estate and we pride ourselves on
keeping our customers', employees', and communities' Lives in
Motion. -
Our Wills Group employees come to work for more than just a
paycheck, but rather they come to learn, make contributions, make
an impact, and feel valued as a part of our family-friendly
culture. - We have a work-hard, play-hard mentality that makes us a
progressive company and we thrive on giving back to our community.
- That is what is core to our DNA. -
-
Benefits and Perks
Are you interested in flexible working hours, including telework
opportunities, free parking, a modern work environment with monthly
employee events, collaboration spaces, and caf-- with unlimited
soft drinks, coffee, and lattes? - - Then the Wills Group is just
the place for you. -
- -
And we take pride in investing in our people's well-being. That's
why we back our words with competitive total rewards packages. -
-
- -
-
#HP123
Wills Group is an equal opportunity at will employer and does not
discriminate against any employee or applicant for employment
because of age, race, religion, color, disability, sex, sexual
orientation or national origin. -
Wills Group strives to maintain a COVID-free workplace. To that
end, being fully vaccinated is a condition of employment for all
new Wills Group employees. Documentation of the first dose will be
required prior to employee's first day of work, with the second
dose being obtained within 30 days. Additionally, booster doses are
required by March 1, 2022, for those eligible to receive them.
Wills Group makes reasonable accommodations for qualified
applicants with disabilities, sincerely held religious beliefs, or
other conditions protected by applicable law.
Other details
Job Family
Marketing
Pay Type
Salary
Min Hiring Rate
$101,400.00
Max Hiring Rate
$126,800.00
Telecommute %
50
Required Education
Bachelor's Degree
Keywords: Wills Group, Burke , Digital Marketing Manager - Hybrid, Executive , Burke, Virginia
|
Click
here to apply!
|
